ODP Real Time Segments

2021–2022

TASK

Expand on existing Segment Builder functionality from Optimizely Data Platform (ODP) to support building Real-Time Segments,​ while also simplifying a complex user experience and iterating on longer-term solutions.

​

PURPOSE

Allow ODP clients to segment on customers in real time to unlock advanced web-based personalization use cases across the Optimizely suite of products.

​

OUTCOME

Pre-acquisition, ODP (formerly Zaius) found competitive success with multiple iterations of the Segment Builder feature and was heading in the direction of a version 3. After several rounds of low-fidelity iteration, usability tests, conditional logic mapping, and updated requirements, an MVP Real-Time Segment building experienced was born. I created a prototype to share with stakeholders and communicate design details with Product Management and Engineering​, as well as additional mocks to convey future milestones for updating look and feel to align with brand.

​​

User Experience • Usability Testing • Iterative Design • Prototyping