fluen.ci App
2022–2023
TASK
Design and launch an app-based experience to allow external clients and internal power users to find, analyze, and action on cultural insights.
PURPOSE
Transform Collage from a consultative market research provider to a tech-enabled SaaS business in order to stay competitive in the market, scale servicing processes, and innovate on existing product offerings.
User Experience • Interface Design • Data Visualization • User Research • Usability Testing • Prototyping • Information Architecture
Research
OUTCOMES
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Organized "Early Access Program" group with 8–10 identified clients to conduct research with
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First phase gauged client reception to existing offerings in order to discover gaps in value and validate goals
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Second phase of research presented new data and insights but in the same form factor (slide reports)
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Third phase of research involved usability testing with an interactive prototype
Design
OUTCOMES
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Collaborated with head of Product, Product Managers, and Engineers to define MVP and requirements
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Organized the app's information architecture to create a navigation system that aligned with business goals and could scale to support future development
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Created low- to high-fidelity mocks to communicate vision to internal stakeholders & board members
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Built a working prototype in Figma for both product management scoping purposes and for usability tests
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Created a modern app interface using Material as a basis for the design system we would go on to created called Mosaic
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Designed/redesigned appropriate data visualizations for the various types of data available to clients
Delivery
OUTCOMES
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Launched the app in Nov 2022
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Assisted Product Marketing in creating graphic collateral for promoting the app's launch and new features
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Continued investment in fluen.ci and steady increase in client use since launch—MAUs for the app saw a 50% lift from Nov 2023 to May 2024
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Ongoing work with Product Managers, Engineering, and internal stakeholders to continuously gather feedback, improve features, and add value