Led the end-to-end design of fluen.ci, Collage’s first SaaS app used by clients to access cultural insights at scale, working with internal and external stakeholders to concept, design, and launch; saw MAUs grow 50% from Nov 2023–May 2024.

Continue to design and ship new features across Collage products that steadily increase user adoption, including an AI-powered tool that gives clients faster, deeper access to insights and data—increasing MAUs steadily .

Created a scalable design system for to help R&D move faster and build consistent experiences, collaborating with engineers to implement Mosaic, our React component library.

Overhauled the company’s brand identity and websites (logo, client-facing content hub, marketing site) to better match the quality of our products.

Partner with product, engineering, and marketing leadership to shape the product vision, plan roadmaps, and keep brand and product in sync.

Lead product demos and regularly communicate design updates to Leadership Team, on company meetings, and occasionally to Board Members.

Weave data into design decisions using FullStory and Google Analytics to spot friction points and track adoption.

Help make a remote company feel more connected—creating a #design-chatter channel, mentoring teammates, and sharing design inspiration across teams.

Owned UX for Optimizely Data Platform following Zaius’ acquisition—quickly learning new systems and shipping improvements without slowing the team.

Designed the Real-Time Segment Builder, making it possible for enterprise marketers to intuitively target audiences in minutes instead of hours.

Helped evolve the Axiom design system and align patterns across multiple product teams, modeling best practices for giving and receiving feedback.

Worked with the VP of Design to unify navigation across Optimizely’s entire SaaS suite so it felt like one platform, not a collection of separate tools.

Mentored designers and developers, sharing best practices in goal-setting, interaction design, accessibility, and cross-team communication.

Evangelized design thinking company-wide through talks, and supported ERGs like Mentally Forward, Out@Opti, Women of Opti, and Green Team.