End-to-End Product Strategy: Architect and execute UX strategy for fluen.ci, Collage’s flagship SaaS application; drove a 50% increase in Monthly Active Users within six months of launch.

AI Tooling & Innovation: Designed AI-powered analytics tools enabling enterprise clients to extract rapid, deep cultural insights, steadily expanding platform adoption.

Design Systems & Governance: Built and maintained Mosaic, the company’s React/Figma component library, establishing accessibility and design governance across all web assets.

Data-Informed Optimization: Synthesize Fullstory and Google Analytics metrics to eliminate workflow friction and validate product features.
Brand & Marketing Alignment: Overhauled company web properties and corporate branding to unify digital marketing with product UI.

Enterprise UX Architecture: Owned end-to-end UX for Optimizely Data Platform post-acquisition, designing real-time segment builders and campaign tools that enabled enterprise marketers to target audiences in minutes instead of hours.

Cross-Product Unification & Governance: Partnered with the VP of Design to unify navigation and interaction patterns across Optimizely’s entire SaaS suite into a single cohesive platform.

System Scaling: Evolved the enterprise Axiom design system in Figma, aligning component integrity across desktop and mobile frameworks for multiple product teams.

Design Leadership & Advocacy: Mentored designers and engineers in interaction design and accessibility; evangelized design thinking company-wide and supported internal ERGs.