Optimizely Iconmania

2021

TASK

Consolidate the icons used across all Optimizely products in a single consolidated icon library, as part of a larger effort to move toward a cohesive and unified Optimizely brand and product experience.

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PURPOSE

Establish a cohesive visual style, create consistency in icon usage, simplify future design and development processes, and increase brand trust.​

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OUTCOME

Optimizely had grown to acquire several different products, inheriting the styles and components of each. For this project, dubbed "Iconmania," I managed an audit of existing products, consolidation of the audit findings, and usage documentation of the finalized icons, which utilized the FontAwesome library with minimal custom additions. I interfaced with each product designer to delegate work, collaborate on decisions, and form a plan of communication to take to development teams for implementation. ​

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Visual Design • Project Management • Collaboration • Documentation