West Elm

MODERN HOME GOODS RETAILER

 2013–2015 

In my Visual Design role at West Elm Southpoint, I worked both independently and collaboratively to effectively merchandise store products, execute new floor sets, and design window & in-store displays. I helped manage social media by staging, photographing, and posting product shots to our Instagram and Facebook pages. I utilized my illustration and hand-lettering skills to enhance product displays and create additional store signage, including promotional imagery for West Elm's annual holiday events benefiting St. Jude Children's Research Hostpital.

MERCHANDISING · PHOTOGRAPHY · ILLUSTRATION · SIGNAGE · SOCIAL MEDIA

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