In my Visual Design role at West Elm Southpoint in Durham, NC, I worked both independently and collaboratively to effectively merchandise store products, execute new floor sets, and design window & in-store displays. I helped manage social media by staging, photographing, and posting product shots to our social media channels. I utilized my illustration and hand-lettering skills to enhance product displays and create additional store signage, including promotional imagery for West Elm's annual holiday events benefiting St. Jude Children's Research Hospital.